Infinity Insurance tries to make themselves out to be the insurance company that understands the needs of unique drivers, but falls short explaining why.
Commercial opens with a little, masked wrestler bobbling around in the back window of a vehicle. The picture switches to a diva doll in a rotating gold shoe in the next rear vehicle window and packages in the backseat of the cat. The next scene is flashing lights disco lights in another car and a little disco dancer in the rear window of this one. Each scene has background music and noise that fits the scene in the rear of the vehicle.
Spokesman: At Infinity we know that each driver is unique.
Scene changes to show the spokesman that is talking to us.
Spokesman: So call us today and switch to the auto insurance that’s right for you. For 60 years we’ve been serving our clients’ diverse needs with thousands of agents and local claims offices. It’s easy, call now and get the special attention that you deserve.
Scene changes from spokesman to an Infinity Insurance company vehicle. On bottom of the screen are the phone number, website address and the Infinity logo.
Spokesman: Infinity, always with you.
Point of the Commercial
Infinity is making the point that they can tailor your insurance to fit your specific needs; that they are not a “one-size-fits-all” insurance company. As they do not go into specifics on how they are different in fitting the “diverse needs” of clients in their commercial, I am not sure how they are any different than any other insurance company.
What They Want you to Do
Infinity makes no mistake that they want you to call them at their toll free number as this pops up only 7 seconds into the commercial. In fact, in the span of the 32 second commercial, they show us their phone number 5 different times in different locations on the screen. Their website address shows up 3 different times during commercial.
So even though they are telling you about their local agents and claim service, they are encouraging you to contact them directly and apparently preferably by phone as this form of contact gets the most screen time.
I like the beginning of the commercial with the three different cars and how they are decorated. It’s fun and does help Infinity prove the point of drivers all being different. However, the majority of the commercial is a spokesman talking sales pitch and they never say why they are different from other insurance companies.
I would have to give this a thumbs up for the beginning of the commercial and a thumbs down for the 2nd half of the commercial.