An interesting accident makes former State Farm client, Jerry, regret that he switched to a company that has no agents to help him – Video
Commercial opens with State Farm agent Jessica DeClercq answering the phone in her agency from a former client of hers, Jerry Newman. On the screen are the words “State of Regret”. We see Jerry through the windshield of a vehicle and he tells Jessica that he has a policy question. The screen shot is fast, but we see that the steering wheel of the vehicle is at an angle that just doesn’t look right.
Jessica greets Jerry and asks, “How are you doing?”
Screen changes back to Jerry and we see why that steering wheel looked a little funny in the last shot with Jerry. Jerry tells Jessica that he is “Fine” and that he has just had a little “Fender Bender”. We see that Jerry’s vehicle is nose down and the back of the car is in the air, leaning on a pole.
Jessica tells Jerry, “I’m so sorry, I would love to help, but you dropped us last month.”
Jerry responds with regret in his voice that it only took 15 minutes to switch to that “other” insurance company, but that it is now taking longer for them to respond to him.
Jessica asks Jerry, “Is your car up a pole again.”
Jerry breaks down in tears that he misses his agent Jessica, but won’t admit to crying.
Commercial ends with the words “Jerry. Jerry. Jerry. Should’ve Stayed With State Farm” on the screen and then “get to a better State”.
Announcer: “Get to a better state. State Farm”
Point of the Commercial
The whole 15 minutes comment gives away that the other insurance company is GEICO. State Farm is trying to make the point that you may save money in 15 minutes by switching to GEICO, but you aren’t going to have a local agent to help you. When it comes to when you really need help, you are going to regret leaving your agent.
What They Want you to Do
If you are still with State Farm, they don’t want you to leave for the possibly cheaper rates at GEICO. If you have already left State Farm, they are trying to get you to come back by showing you how much you are going to miss your agent when you really need them.
Okay, in all the years that I worked in insurance claims, I have never heard of a person doing this. Whoever came up with the idea for this claim has a great imagination.
I also like the creativity and playing the “no agent to help you when you buy insurance directly from the company” card angle that State Farm took. Thumbs Up.