State Farm’s Magic Jingle and Buffalo

Not even the magic State Farm jingle can save this commercial from being bad.

Summary

Commercial opens up with two young men sitting in a car. The young man in a yellow hat has a burger in his hands. His hat has “Big Buffalo” on it and one could actually assume that he is eating a buffalo burger. He is talking to another young man in a black jacket who is the driver of the vehicle.

Passenger: Have you tried on of these ‘cause it’s so good.

Driver: Man, I can’t believe we haven’t done this before.

The camera pans back and we see the car is parked on a road next to a herd of buffalo. One of the buffalo is starting to approach the vehicle.

Driver: Oh wow, look at that.

Passenger: Want a bite?

Something hits the car and a black airbag goes off. Camera goes to the outside of the vehicle and we see that a buffalo has hit the driver’s side of the car head-on. Guys in car panic and we see that the windows are rolled down on both sides of the vehicle.

Passenger: Uh, uh, uh, your agent! D-d-d-do the jingle! Do the jingle!

Driver: Like a good neighbor State Farm is there!

Smiling insurance agent magically appears in the backseat of the vehicle.

Agent: Hey guys.

Driver and passenger: Buffalo!

Agent: Uh! Do it again, do it again!

Driver: Like a good neighbor State Farm is there!

Agent: In my office!

Buffalo: grunt

The agent, driver and passenger appear in a State Farm office hugging each other.

Agent: I think we’re good.

Driver and passenger celebrate with a knuckle bump.

Announcer: State Farm agents are there when you need them.

Screen goes to red with the State Farm logo and Facebook address. Also “Click Here For More Info”

Point of the Commercial

This commercial is directed to the 25 and under crowd, specifically the ones that watch and enjoy the shows that have people doing stupid stunts. Not only is the nature of the commercial directed at the younger drivers, State Farm directs viewers to visit their Facebook page as their ending contact information. This also looks to be an internet commercial with the “Click Here For More Info” at the end of the commercial.

The Facebook page and also watching internet videos are things that this age group is more likely to do than any other age group of drivers.

What They Want you to Do

They want the young drivers that view this commercial online to visit their Facebook page. I am not sure what happens if you click the “Click Here For More Info” as the screen moves too fast for me to get a click on it.

The 25 and under age group can be a very profitable group for insurance companies due to the high premiums. I would imagine with being parked in the middle of the road next to a herd of buffalo that this driver’s insurance premium is pretty high if he employs this type of thinking to his everyday driving.

My Opinion

Everyone has their own opinion about commercials and I really can’t think of anything good to say about this one. Actually I take that back, a buffalo burger sounds good for lunch.

Thumbs down, in fact two thumbs down.