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Progressive Santa Insurance

Written by Michele Wilmonen. Posted in Advertising, Research Last Updated: 12/22/2012

Car insurance coverages with Progressive, Santa and Flo.

Progressive Santa Commercial

Commercial starts with the doors to the Progressive store opening and Flo is greeting an elderly gentleman that looks like Santa Claus.

Flo: Welcome to Progressive.com

Gentleman: Yes, I need some insurance for my sle…um….vehicle.

Flo: Great! We insure all sorts of “um” vehicles. You also get concierge claims service, 24/7 live support, and pet injury coverage.

Flo looks down at the dog that the gentleman has on a leash.

Flo: Ah, are those real antlers?

Gentleman: Ho, Ho, Ho, Ho. I mean…um….hahaha

The gentleman is a little embarrassed and turns to walk away.

Flo (to the gentleman): I like cashmere socks.

Screen changes to white with the Progressive sign, 1-800-PROGRESSIVE, and PROGRESSIVE.COM.

Announcer: Cover you and your loved ones – now that’s progressive. Call or click today.

Point of the Progressive Santa Commercial

This Progressive Santa commercial was a cute way for Progressive to tell people about the extras that come with their car insurance packages (concierge claims service, 24/7 live support, and pet injury coverage). Having Santa with a pet reindeer dog was a good tie-in for the pet injury protection.

What Progressive Wants You to Do

Progressive wants you to get into the holiday spirit with this commercial, as well as question if your insurance company offers you these same “extra coverages” with your insurance policy as Progressive does. With tying it in with Santa and being at Christmas, people link the generosity of the season with Progressive, and it makes them think that Progressive is being generous by offering all these extras.

My Thoughts on this Progressive Santa Commercial

Okay, I did promise no analysis this month, and I am keeping with that promise. However, I do have to point something out. With Santa letting it almost slip that he needed insurance for his sled it got me thinking about Santa actually being able to insure his sled. Yeah, I know, I am probably the only one in the nation that actually took the time to think about Santa getting insurance.

But, if Santa would have actually tried to get car insurance on his sled Progressive would have probably laughed Santa off the phone. Santa’s sled is not coverable under car insurance because it is not a motorized vehicle. Damage caused to or by Santa’s sled would be covered under his homeowner’s insurance policy, instead.

Honestly though, if Santa can visit every child in the world and fit all their toys in that sack of his, he would probably be more effective in getting an insurance claim taken care of than an insurance company claims department.

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Michele Wilmonen

Michele’s first introduction to insurance was working for a major insurance company as a file clerk and a mailroom supervisor in a regional office. She learned insurance directly from underwriters and claims adjusters from questions and also watching them do their job. Since then, she’s earned a number of insurance certifications from the Insurance Institute of America and also a Bachelor’s degree from the University of Idaho. She blogs at Car Insurance Guidebook.

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