Farmers Insurance uses its University of Farmers students as human thumbtacks to show that they are progressing east.
Commercial opens on the outside of the University of Farmers campus.
Screen changes to people in a classroom in blue jumpsuits and blue helmets jumping up and down. We find out that the people that are jumping up and down are agents and they are going through an exercise.
The instructor is sitting on a ladder and asks what the purpose of the exercise is.
Screen changes to a full shot of the classroom where we see 3 of the agents stuck on a United States map and three more jumping on two large trampolines.
The instructors question is answered by one of the agents with, “Expansion, Sir. Farmers is heading east.”
Agents continue to bounce on the trampolines and then throw themselves on the map where they are sticking from west to east.
In response to the instructor’s questions, the jumping agents explain that Farmers has the rest of the country covered already and that people should care because Farmers has the “sharpest agents out there” that can save people “hundreds”.
Commercial ends with Farmers logo and “Now in Pennsylvania” on the screen under the logo.
Point of the Commercial
Farmers is announcing that they are going to start writing in more states in the eastern part of the United States. I would be surprised if they don’t continue to recycle this commercial for each of the new states that they start writing in and just have a different “Now in …….” on the last screen of the commercial for each state.
What They Want You to Do
For those that already live in states that write Farmers, they are emphasizing that a Farmers agent could save you money on your car insurance (Yawn).
For those that live in states that Farmers is now starting to write in, they are letting you know that there is a new player in town. They want you to call and get a quote from one of their new agents in your state. New company means that you have never called this insurance company for an insurance quote before and they could be cheaper than your current insurance company.
The commercial got its point across, but it’s nothing memorable. I feel that the commercial is leaning to the dumb side and not in a good way. Thumbs Down.