Finding out about insurance companies takes a combination of their own advertising, but also reading reviews of the company.
Insurance companies get most of their business by making you familiar with their name and what they sell. They do this through unending advertising, name recognition and more advertising (refer back to unending).
But, even with all of their efforts to make us well known with their name how do we know if an insurance company is really worth our time and money?
We can find out by using both the information from the insurance company and also seeking out information from other consumers.
From the Insurance Company
Insurance is an extremely competitive industry. Each company has to compete with another company to try and sell you something that you have to have and also don’t want to buy.
To do this the insurance companies are going to put their best foot forward. They are going to tell you “we have better customer satisfaction” or “you can save xx%” to get you to purchase a policy with them. This is the advertising that you can ignore or just enjoy for the entertainment without paying attention to what is being sold (i.e. Geico’s woodchuck commercial).
What you do need to pay attention to are the advertisements that introduce an insurance company’s latest and greatest new program for the insurance that they sell. Products like Nationwide’s Vanishing Deductible or Allstate’s Accident Forgiveness.
Listen when an insurance company offers a new program that none of the other companies offer. It may be something that could save you money or make it worth your while to call the company for a quote.
From the Consumer
You can find out how an insurance company treats its clients by talking to people that have been insured with them. First, ask people you know who they are insured with. These are the people you will get the most honest response from. If they are happy they will tell you about it and vice versa.
Find insurance company reviews on websites that write about insurance or business. These reviews are written from the point of view of a person that usually has experience in the area of insurance, but is not affiliated with the insurance company that they are reviewing. These reviews offer a professional and even a consumer point of view about a company.
Look for insurance consumer reviews on the internet. Consumer reviews are the rawest of all information that you can find about an insurance company. They are not professionally edited nor is the person writing it restricted in what they say.