As Allstate shows Mayhem can happen anywhere, even with your GPS.
Commercial opens with a man driving his car and “Mayhem” lying against the dashboard acting as the drivers GPS.
Mayhem: “You never update me so now; I just have to wing it. (talking to driver as GPS) No, I meant turn left up ahead. Recalculating! Turn right now!”
Driver makes a quick right turn into head on traffic and crashes into multiple cars. Mayhem laughs and is enjoying the fact that he caused an accident.
Mayhem: “And your 15 minute insurance may not pay for all this. So get Allstate. You can save money and be better protected from Mayhem, like me. Recalculating!”
Commercial closes with the Allstate logo.
Announcer: “Dollar for dollar no one protects you from mayhem like Allstate.”
Point of the Commercial
This commercial is directed specifically at GEICO clients or people thinking about switching to GEICO.
They are pointing out that “Mayhem” (an accident) can happen at any time and you never know how bad the results will be. By being with GEICO, you may have saved money because you didn’t purchase enough coverage. This is a problem now because you have this big accident and may not have enough coverage for all of the damages you just caused.
What They Want You to Do
As much as the commercial talks about a defunct GPS system, Allstate does not want you to update your GPS system. Though if you need to, it would be a good idea.
They want you to either call Allstate and get a quote for better insurance coverage if you are with GEICO or making the point that you need to stay with Allstate if you are thinking of switching to GEICO.
GEICO must be doing something right, because this is the second company that has directed their insurance commercials in the last 9 months directly at people that are insured with Geico or are thinking about switching to Geico.
The actor who plays Mayhem is what makes the commercial.
Allstate found a very creative way to represent the troubles people have with GPS telling people where to go at the last minute and how dangerous last minute directions can lead to accidents. They could have done it with a regular GPS, but it wouldn’t have been as funny.
I am not a fan of all the Mayhem commercials, but I do like this one. Thumbs Up.