Danica Patrick and Dale Earnhardt Jr. provide a demonstration on how Nationwide’s vanishing deductible program works.
Danica: We’re here to demonstrate how vanishing deductible from Nationwide Insurance works. (Looking at Dale) Now go long.
Dale takes off in a jog for a short distance.
Danica: With vanishing deductible you get 100 dollars off your deductible for signing up.
Dale (Stops running and turns around): Good?
Danica: Keep Going.
Dale runs a little farther.
Danica: Then for every year of safe driving it gets 100 dollars smaller.
Dale (stops running): How about now?
Danica: Little bit more. Until it could vanish completely.
Camera draws back and we see that Dale has now vanished. Danica looks around calling for him.
Scene changes to Dale driving off in a car.
Dale: Looks like her ride home vanished too.
Point of the Commercial
Nationwide gets to plug two things in this commercial. One, they are using two well-known NASCAR drivers to give you a physical demonstration of how their vanishing deductible works. The vanishing deductible program is their latest gimmick to get new customers so they want to make sure you really understand how it works.
As silly as it sounds, most people are visual learners and this commercial really does help drive the point home on how it works.
Two, Nationwide is a huge sponsor of NASCAR. With the commercial using drivers that even people who know nothing about NASCAR can recognize and also shooting the commercial on a racing track; Nationwide is plugging NASCAR also.
What the Insurance Company Wants You to Do
At the end of the commercial the screen has the company’s phone number and also the phone number is in the jingle at the end. Obviously, they want you to call them for a quote about this vanishing deductible program that they have. The phone call is the key here, there is no emphasis on a website or contacting a local agent, they want you to call them directly.
Even if you aren’t a fan of NASCAR, you have to admit that it is fun to watch these two drivers in this commercial together. There is a fun onscreen chemistry with them and they each get the best of each other while making the point about the vanishing deductible.
Not only is it fun, it also balances out the sexism. Since they each get the better of the other one, there is no “one sex is better than the other”. This is especially nice to see since Danica is the only female NASCAR driver at this time.
I give it a thumbs up.