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GEICO Makes You Happier Than an Antelope with Night Vision Goggles

Written by Michele Wilmonen. Posted in Advertising, Research Last Updated: 11/30/2012

Antelope with night vision goggles are the latest animals to grace the GEICO menagerie in their commercials.

Commercial

Commercial opens in the African Plains at night. The moon is out and you see a black figure lurking out in the darkness.

Antelope #1: Look whose back?

Antelope #2: Again?

Antelope #1: It’s embarrassing.

Antelope #2: It’s embarrassing.

Screen changes to where you can see two antelope wearing night vision goggles.

Antelope #1: We can see you Carl.

Antelope #2: We can totally see you.

Antelope #1: Come on, you’re better than this – all that prowling around.

Antelope #2: Yeah you’re the king of the jungle.

Antelope #1: Have you thought about going vegan, Carl?

Lion turns away and antelopes start laughing.

Scene changes to two guys on a stage talking back and forth, both have a guitar.

Man #1: You know, folks who save hundreds of dollars by switching to GEICO sure are happy.

Man #2: How happy are they Jimmy?

Man #1: Happier than an Antelope with night vision goggles.

Man #2: Nice

Announcer: Get Happy, Get GEICO. Fifteen minutes could save you 15% or more.

Point of the Commercial

GEICO continues to roll with the commercials to make people laugh. In this one they are very visual for their point and then cap it off with a short vaudeville act to explain the joke.

GEICO’s point? That you will be happy switching to them.

What They Want You to Do

GEICO wants you to switch to them from your current car insurance. They always want you to switch that is really to only message they ever use. Heck, their slogan “Fifteen minutes could save you 15% or more” is built on the premise of you switching to them.

My Thoughts on this GEICO Commercial

Overall, I like this “Antelope with Night Vision Goggles” commercial. Yes, I did find the antelope talking funny when they were egging on the lion.

I guess I am really just tired hearing about GEICO, it’s like the saturation campaign that never ends. At this point, I would probably not move my insurance to GEICO because that would open me up see information from them even more.

However, since we are here to talk about a specific commercial and not the company itself. I do have to give this GEICO “Antelope with Night Vision Goggles” commercial to thumbs up.

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Michele Wilmonen

Michele’s first introduction to insurance was working for a major insurance company as a file clerk and a mailroom supervisor in a regional office. She learned insurance directly from underwriters and claims adjusters from questions and also watching them do their job. Since then, she’s earned a number of insurance certifications from the Insurance Institute of America and also a Bachelor’s degree from the University of Idaho. She blogs at Car Insurance Guidebook.

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