Flo from Progressive says, “Bring it on”

Flo from Progressive and her team train for competition against their insurance competitors.

Summary

Commercial opens with Flo and two fellow Progressive guys walking into a room, Flo suddenly stops. In front of them are two other men, who we assume are from another insurance company.

Flo gives the “I’ve got my eyes on you” sign with her fingers to the other two men. The men respond by whipping off their professional clothes and have scary, singlet’s on underneath. Flo and her guys jump back with shock and amusement.

Both sides go through ridiculous motions of training for a competition between insurance companies. The training methods of the other insurance company are, of course, more ridiculous than the Progressive team.

Announcer: Whether it’s showing competitors rates, or striving to be number one; we’re always up for a little competition.

Training scene ends with the progressive team celebrating. Some of the guys dump a cooler of liquid on the robot Flo to celebrate and she shorts out.

Announcer: Now that’s Progressive.

Point of Commercial

Flo from Progressive and her team are being used as a visual example of Progressive being up for any challenge the other insurance companies can throw at them. They are saying that at Progressive they are always “training” to be the best in the insurance field and do better than what the other insurance companies are doing.

What They Want You to Do

I guess they want you to think that Progressive is always doing something new to be the best. There is really no other point being made in the commercial. Progressive’s contact information is showing on the bottom, but there is no request to contact them.

In fact, they don’t ask you to contact them, get a quote, or tell you that they can save you money on car insurance. They don’t really tell you how they could benefit you at all. Thinking about it, what are they trying to be number 1 in?

My Opinion

Of all the progressive commercials I have seen, this one is pretty bad. Sadly, though, it is not the worst. It feels like they are trying too hard to be funny with this one. It has none of the endearing qualities that the other commercials with Flo from Progressive.

It also feels too much like a challenge to the other insurance companies that Progressive is going to stay competitive with them. I just don’t like that it feels more like the current presidential campaign instead of telling their potential clients how they stay competitive and are the best.

Without any doubt, giving this Flo with Progressive commercial two thumbs down.