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DTRIC Introduces New Driver Data Device

Written by Michele Wilmonen. Posted in Advertising, Research Last Updated: 11/29/2012

DTRIC Insurance introduces the Akamai Rater.


Commercial opens with a white screen that has DTRIC, AKAMAI RATER and “How you drive is how you save” on it.

Announcer: Akamai rater, sign up, plug in, and start saving.

Screen changes to show the DTRIC mascot, Deetric, holding the device.

Announcer: Akamai rater is the revolutionary device that helps people save on auto insurance and DTRIC is the first to offer anything like it. Akamai rater lets you be in control of what you pay. Drive safely and you can save up to 40%. It’s easy.

Deetric climbs into a green car that just about matches his green hair.

Announcer: Just plug Akamai rater into the port of your car, and start saving.

Deetric shows you exactly where to find the port of your car.

Announcer: Akamai rater, how you drive is how you save.

Commercial closes with a screen showing the Akamai Rater and the 3 ways you can contact DTRIC for insurance, as well as “Sign up. Plug in. Start Saving.”

Point of the Commercial

This DTRIC commercial is extremely simple; they are announcing that they have a new tracking product that could save you money. The tracking program basically reads your car and analyzes how you drive. If the rater says that you drive safely, then DTRIC may cut your insurance premium up to 40%.

However, as some people that have used other raters have found out, if the rater says that you are not a safe driver you could actually see your insurance premium go up. So you may want to take that in to consideration before you sign up for this, currently volunteer, program.

What They Want You to Do

DTRIC wants you to try out their new gadget. But, in order to try out the new gadget you have to have insurance with them. So while the commercial is generally meant for all drivers, whether they are currently with DTRIC or not, it is aiming to get new DTRIC customers.

My Thoughts

I picked this commercial as DTRIC is one of the newest insurance companies to recently be added to our Car Insurance Reviews. Many of you may have never heard of them because they only write insurance in Hawaii.

For me I like the commercial because it is simple. They don’t say they are cheaper or better than any other company, they only offer you a way to save on their own insurance premiums. The commercial is to the point, they tell you exactly what they want from you and I honestly like this little Deetric character better than the GEICO gecko or Flo. Deetric kind of reminds me of one of the little Troll dolls I had when I was growing up.

So for its simplicity, to the pointedness (not sure if that is a word, but going to use to anyway) and the cute mascot that reminds me of my childhood and makes me want to go sit on a tropical beach, I give this DTRIC commercial two thumbs up.

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Michele Wilmonen

Michele’s first introduction to insurance was working for a major insurance company as a file clerk and a mailroom supervisor in a regional office. She learned insurance directly from underwriters and claims adjusters from questions and also watching them do their job. Since then, she’s earned a number of insurance certifications from the Insurance Institute of America and also a Bachelor’s degree from the University of Idaho. She blogs at Car Insurance Guidebook.

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