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Arbella Insurance and Bubble Wrap

Written by Michele Wilmonen. Posted in Ask An Insurance Question, Research Last Updated: 12/28/2011

Is bubble wrap really a decent replacement for an insurance agent?


Commercial opens going through the door of the “Arbella Auto Insurance Therapy” office. Once through the door we see the therapist and also what we assume is his patient. The patient is sitting on a couch wrapped in bubble wrap.

Therapist: Feeling vulnerable?

Patient: (laughs) Oh, Yes. I bought my car insurance policy online, without an agent. Now I feel totally unprotected (sobs).

Scene changes to a home with a car driving up, screen is in a bluish tint. Onscreen is “SWITCH and when you combine auto and home, you could save 15% or more.”

Announcer: With a local Arbella independent agent you’ll get coverage that-well -covers you. Go to to find an independent agent near you.

Screen goes all blue and has the Arbella logo, with the Arbella catch phrases and “”

Announcer finishes and we go back to the therapist office where the patient tries to get more comfortable and crosses her legs. This makes some of the bubbles in the wrap pop.

Patient: (whispers) Excuse me.

Point of the Commercial

Arbella Insurance is driving home the point that buying insurance online is not always the best way to protect yourself. That when you do buy an insurance policy online you are left without the extra protection that an insurance agent can offer you that we don’t always think about.

What They Want you to Do

Arbella Insurance wants you to visit their website to see if there is an insurance agent that sells their insurance near you. I love it when companies make cut and dry commercials that tell you exactly what they want you to do; it makes for a much more effective advertisement.

My Opinion

This commercial has three things going for Arbella Insurance that make it a good commercial for this insurance company: humor, unforgettable visuals and telling the viewer directly what you want them to do after viewing the commercial. The humor and the unforgettable visual make the Arbella Insurance commercial stick in your head (don’t tell me you haven’t been thinking what would happen if you could wrap yourself up in bubble wrap). Telling you directly what they want you to do leaves little room for completely ignoring the commercial by wondering what the point was.

I give this commercial a thumbs up. Now, I wonder where I can buy enough bubble wrap to wrap myself in.

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Michele Wilmonen

Michele’s first introduction to insurance was working for a major insurance company as a file clerk and a mailroom supervisor in a regional office. She learned insurance directly from underwriters and claims adjusters from questions and also watching them do their job. Since then, she’s earned a number of insurance certifications from the Insurance Institute of America and also a Bachelor’s degree from the University of Idaho. She blogs at Car Insurance Guidebook.

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