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Allstate Christmas Tree Mayhem

Written by Michele Wilmonen. Posted in Advertising, Research Last Updated: 12/18/2012

Watch Out Falling Mayhem Trees From Allstate!


Commercial opens with a family walking through a Christmas tree lot. The little girl that is leading the way is excited and is the one that finds the “perfect tree”, which just happens to be Mayhem.

Little Girl: That one daddy! It’s beautiful.

The whole family gathers to admire the Mayhem tree who is standing there smirking.

Mayhem: I’m the world’s greatest Douglas fir. I’m the perfect shape. I’m the perfect color. My scent? Like making love to lumberjack.

They gather up Mayhem, put him in a tree net and attach him to the roof of the family’s vehicle.

Mayhem: I’ve got about 20 minutes before big Don Olson here shoves me in a stand and covers me in tinsel.

Commercial shows family singing Christmas carols in their vehicle as they are driving home.

Mayhem: But halfway home my twine gives loose and that makes me – your problem.

The family’s vehicle goes around the corner and Mayhem rolls off of the roof and on to the street.

Mayhem: And if you have cut-rate insurance you may not be covered for this.

Mayhem rolls across the street and into the path of an oncoming car that swerves out of the way to miss him, and end up smashing into a snow bank.

Mayhem: So get Allstate where you can save money and be better protected from Mayhem, like me.

Commercial ends with family still singing and completely oblivious that they no longer have a tree. Mayhem takes the net off of him and walks down the street.

Point of This Allstate Commercial

Just like with all of the other Allstate Mayhem commercials, Allstate is just making the point that anything can happen at any time. And they are saying that any of these events that cause “mayhem” in your life may not be covered if you purchased car insurance that promised you a low premium, but doesn’t have good coverage.

In other words, Allstate may be expensive, but they will make sure you have insurance coverage for almost anything.

What Allstate Wants You to Do

Allstate wants you to question what your cheaper insurance coverage is really protecting you from. They also want you to laugh because it creates positive feelings and you will relate those positive feelings with Allstate next time you look for insurance.

Laughter is a powerful, psychological selling tool.

My Opinion

I am refraining from offering my opinion this month. The commercials I picked out for the holiday season are more for your entertainment than for me to analyze.

I hope you enjoyed this little bit of Christmas Mayhem entertainment.

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Michele Wilmonen

Michele’s first introduction to insurance was working for a major insurance company as a file clerk and a mailroom supervisor in a regional office. She learned insurance directly from underwriters and claims adjusters from questions and also watching them do their job. Since then, she’s earned a number of insurance certifications from the Insurance Institute of America and also a Bachelor’s degree from the University of Idaho. She blogs at Car Insurance Guidebook.

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