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A Family Dinner with Allstate’s Mayhem

Written by Michele Wilmonen. Posted in Advertising, Research Last Updated: 12/07/2012

Allstate’s Mayhem brings us the nightmare situation most of use fear during the holidays

Allstate Commercial

Commercial opens with a close shot of Mayhem and a broken picture frame being dropped in the shot that says “Home Sweet Home”.

Mayhem: I’m the holiday get together that you can’t leave because your car’s battery is dead. And since you don’t have Good Hands Roadside Assistance, you’ll have to stay another night while your parents argue whose fault it is that your brother is such a huge disappointment and your Uncle keeps telling you how impressive your thigh muscles are.

Oh, and wait until you see who I am flying in later tonight. Here’s a hint – Cousin Mike was granted parole (doorbell rings). Get Good Hands Roadside Assistance from Allstate and be protected 365 days a year from Mayhem, like me.

Screen changes extremely quick to a contact screen with where you can sign up for Good Hands Roadside Assistance.

Point of the Allstate Commercial

This commercial was from December of 2010, so Allstate was playing on the whole dreaded family gathering for the holidays that many experience. I bet that it made many people think about whether they already had a roadside assistance program on their vehicle when they saw this commercial.

If they didn’t, they probably thought about contacting Allstate so they didn’t get stuck.

What Allstate Wants You to Do

Allstate wants you to know about their roadside assistance program.

Many people already have it through AAA or other sources, so the competition for this coverage goes beyond other insurance companies for Allstate. I know that we have roadside assistance through Toyota for free on our truck and Rav4, so we turned down our insurance company when they offered theirs to us.

I am sure that Allstate hears similar statements from their clients.

My Thoughts on this Allstate Commercial

I like most of the Mayhem commercials because they drive home a point and they do so in a way that makes you laugh. I actually chose this commercial because I was looking for holiday commercials to bring to you this month and this one fit the bill.

This will be just one of a handful of Christmas commercials this month for your entertainment. So I will not be giving out ratings this month, I just want you to sit back and enjoy the festive insurance commercial fun.

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Michele Wilmonen

Michele’s first introduction to insurance was working for a major insurance company as a file clerk and a mailroom supervisor in a regional office. She learned insurance directly from underwriters and claims adjusters from questions and also watching them do their job. Since then, she’s earned a number of insurance certifications from the Insurance Institute of America and also a Bachelor’s degree from the University of Idaho. She blogs at Car Insurance Guidebook.

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