Jerry’s Back- But, Still Not Back with State Farm

Jerry has another interesting accident, but apparently didn’t make changes to his insurance coverage after the pole incident.

Summary

Commercial opens with the State Farm agent, Jessica, in her office. On the screen are the words “State of Savings”.

Jessica: State Farm this is Jessica.

Jerry: Hey Jessica, Jerry Neuman. I know I dropped you guys for the whole 15-minute sign up thing, but I’m having second thoughts right about now. Is now a good time to start a new policy?

Jessica: Is your car up a pole again?

Jerry: (laughing) You’re funny. No it’s in the garage; it’s not going anywhere.

Here we see Jerry’s car with the front end sticking out one side of the corner of the garage and the back end sticking out the other side of the corner of the garage.

Jessica: Well you could switch back to State Farm for auto. On average people do save 480 dollars.

On screen is the $480 with “Switch and Save” above it as well as a disclaimer below it. The disclaimer reads “Average annual per household savings based on a 2010 national survey of new policy holders who reported savings by switching to State Farm”.

Jerry: Really?!?!

Jessica: Yep, and nobody gives more discounts to more drivers. Like the multi-car discount.

Jerry: Multi car? Is that for a person with one car, but multiple accidents? ‘Cause that might really interest me.

Jessica: Not exactly, but that savings could get even bigger when you combine your auto and your home.

Jerry: Awesome, I just combined them.

Jessica: You did what Jerry?

Jerry’s car finishes rolling onto its side, taking out the corner of the garage that was still standing at the beginning.

Jerry: Actually I’m going to have to call you back.

Jessica: Anytime. Our call center is available 24/7 at 1-800-State Farm. With discounts like these, State Farm is the only quote you’ll ever need.

Jerry: Actually I’m going to need a quote for a stone mason.

Announcer: You could save an average of 480 dollars on auto. Get to a better state and a better rate, call 1-800-state-farm today.

Point of Commercial

Jerry is brought back again for another not-so-subtle jab at GEICO. State Farm wants to point out that they can save you money just like GEICO claims to, but that with State Farm you will have an agent to help you. With GEICO you don’t get that agent assistance as you purchase the insurance coverage directly through them.

What They Want you to Do

State Farm wants you to call them. Not call your local agent (which is surprising) or visit their website, but call them. This is very evident with how many times they tell you the phone number as well as their phone number being on the screen for 95% of the commercial.

My Opinion

Honestly, I would love to see more Jerry commercials. Not because I am a big fan of State Farm, but I want to see how many other ridiculous accidents the writers can come up with for him.

The commercial is memorable, which makes State Farm stick out in your head. It is also getting people talking, as you can see by the discussion thread from the last State Farm Jerry commercial I posted. Both of these things mean that the commercial is effective.

I give this commercial two thumbs up.