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Farm Bureau Insurance: You Don’t Have to be A Farmer to Get It

Written by Michele Wilmonen. Posted in Advertising, Research Last Updated: 11/04/2011

Even barbers can get coverage from Farm Bureau Insurance.


Commercial opens in a barber shop. One of the barbers is speaking to a man under a towel that is sitting in his chair.

Barber: You know- I just don’t know if I can trust her anymore-you know what I mean?

Man in the Chair: Well, I’ve been trying to tell ya…….

Barber places towel on the man’s face further down to cover his mouth.

Barber: We’ve been together almost three years. I know you told me I could do better. I know I could do better!

Man takes off the towel and it’s Farmer Charlie (mascot for the company in some of the Farm Bureau Insurance commercials). He puts on his Farm Bureau Insurance hat.

Charlie: All I’m saying is that if you switch you could save a lot of money.

Barber: But, I’m not a farmer Charlie.

Charlie: You haven’t listened to a word I’ve said.

Camera pans from Charlie, to the barber and to another barber that is shaking his head.

Announcer: You don’t have to be a farmer to save money with Farm Bureau Insurance, get a quote today at

Commercial closes with the Farm Bureau Insurance (Tennessee) logo and the web address for Farm Bureau Insurance of Tennessee.

Point of the Commercial

Farm Bureau Insurance is getting the word out that you don’t need to be a farmer to get Farm Bureau Insurance. You know though, I never really thought that they would just write policies for farmers. With the way that Farm Bureau Insurance advertises in my state and also with companies like State Farm and Farmers Insurance; having special car insurance for just farmers never occurred to me.

What They Want you to Do

This commercial is specifically for Farm Bureau Insurance of Tennessee, you would never know though until the end of the commercial when it shows it. Farm Bureau Insurance does write insurance across the nation, but they have their products separated out for some states. For those in Tennessee that watch this commercial on television, Farm Bureau Insurance is encouraging contact online. This commercial never mentions any other form of contact to reach them.

For those that live outside of Tennessee, unless you do a search specifically for a Farm Bureau Insurance commercial online (like I do) you would probably have never seen this Farm Bureau Insurance commercial.

My Opinion

There is just something with this Farm Bureau Insurance commercial being set in an old fashioned barber shop that puts me at ease. I am not sure if it is because of the setting or if it is because it is filled with the stereotypical type of men that you can usually trust. Whatever it is, Farm Bureau Insurance did a great job.

It is a simple Farm Bureau Insurance commercial that gets to the point, has a little bit of humor and makes you want to go take a walk through an old fashioned downtown street.

I give this Farm Bureau Insurance commercial a thumbs up.

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Michele Wilmonen

Michele's first introduction to insurance was working for a major insurance company as a file clerk and a mailroom supervisor in a regional office. She learned insurance directly from underwriters and claims adjusters from questions and also watching them do their job. Since then, she's earned a number of insurance certifications from the Insurance Institute of America and also a Bachelor’s degree from the University of Idaho. She blogs at Car Insurance Guidebook.

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