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Collection of GEICO Rhetorical Questions

Written by Michele Wilmonen. Posted in Advertising, Research Last Updated: 05/18/2012

Twelve tales to emphasize that GEICO Insurance really can save you 15% or more on car insurance.


Summary

Each of the twelve commercials opens with the GEICO announcer asking two questions.

Announcer: Could switching to GEICO really save you 15% or more on car insurance? (Enter 2nd question here)……………

1) Is Ed “Too Tall” Jones too tall?

2) Does Charlie Daniels play a mean fiddle?

3) Does a 10 pound bag of flour make a really big biscuit?

4) Did the cavemen invent fire?

5) Was Abe Lincoln honest?

6) Is having a snowball fight with pitching great Randy Johnson a bad idea?

7) Is a bird in the hand worth two in the bush?

8) Can fútbol (soccer) announcer Andrés Cantor make any sport exciting?

9) Does a former drill sergeant make a terrible therapist?

10) Does Elmer Fudd have trouble with the letter “r”?

11) Do woodchucks chuck wood?

12) Did the little piggy cry “wheee-wheee-wheee” all the way home?

Point of Commercial

We have reviewed some of these GEICO commercials before, but I thought that having a whole collection of them in one post would be a perfect way to show how identical each of these commercials are. As you watch each of these commercials you will notice that the announcer asks the same question each time and the same point that GEICO can save you 15% or more is made with each commercial.

There is no deviation from the base point in each commercial; the only thing that does change is the comical second question to confirm the announcer’s first question.

What They Want you to Do

GEICO wants you to visit GEICO.com. This is the only contact information they give and it is only at the end of each commercial. Thinking about it though, this is the only contact information I ever remember for GEICO and I don’t watch TV, so I guess their advertising is working.

My Opinion

I am actually going to refrain from giving a thumbs up or a thumbs down on these commercials as there are 12 of them here, and I don’t feel the same way about all of them. There are some that I like (the woodchucks) and some that I would possibly live a better life if I never saw again (the little piggy).

Overall, GEICO does a good job in making the commercials memorable as they are not easily forgotten. This works well for them, because then people will think of GEICO when they are trying to remember companies they can contact for insurance quotes.

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Michele Wilmonen

Michele's first introduction to insurance was working for a major insurance company as a file clerk and a mailroom supervisor in a regional office. She learned insurance directly from underwriters and claims adjusters from questions and also watching them do their job. Since then, she's earned a number of insurance certifications from the Insurance Institute of America and also a Bachelor’s degree from the University of Idaho. She blogs at Car Insurance Guidebook.

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