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Prized Possessions- Travelers Insurance

Written by Michele Wilmonen. Posted in Advertising, Research Last Updated: 08/24/2011

Travelers Insurance is bringing us back to what insurance is really about.

Summary

We follow the adventure of a very worried dog as he tries to find a secure place to hide his bone. At first he tries to hide his bone around the house. No matter where he hides it, the bone is either obvious or he doesn’t feel secure about the hiding place.

He tries to bury the bone outside and a cat goes running by. Now that the cat has seen the hole, the dog keeps watch overnight thinking that the cat is going to come back for the bone.

Taking a bus into town, another dog that is on a walk spies the bone in the dog’s mouth. The dog on the bus quickly ducks down below the window level to hide the bone.

The bus takes the dog to a bank where he deposits the bone in a security box that goes into a locked bank vault. During a following nap the dog dreams that the dog he saw on the walk and the cat both have gotten into the security box and took his bone.

Running back to the bank he gets his bone back and takes it home. We find that the dog is no longer worried about his bone as it is safely out in the open in his dish with a Traveler’s Umbrella protecting it.

ADVERTISEMENTS

Narrator: When it comes to things you care about leave nothing to chance. Travelers: insurance for auto, home and business.

Point of the Commercial

Travelers Insurance is presenting to the consumer the original concept of insurance; protection of your assets. They use the dog to portray us and how protective some of us are with our “stuff” and also how paranoid we can get over making sure it is okay.

If you watch the commercial closely, you will notice that they throw in the line “leave nothing to chance”.  This is a nice point being made by Travelers, especially if you are already distrusting of your current insurance company or if you have any items that are uninsured.

What They want you to Do

Travelers Insurance wants you to trust them with your stuff. This means placing your insurance coverage with them so it is all protected. As the end of the commercial points out also, they aren’t just after your car insurance. They are letting you know that they can protect it all for you.

My Opinion

A fun commercial to watch, but once you see it a handful of times the novelty definitely wears off and it just feels long. The point that the insurance company is making though is put to the consumer in a very entertaining way. It is also not a commercial that will be forgotten quickly.

Overall, I feel that it deserves a thumbs up.

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Michele Wilmonen

Michele's first introduction to insurance was working for a major insurance company as a file clerk and a mailroom supervisor in a regional office. She learned insurance directly from underwriters and claims adjusters from questions and also watching them do their job. Since then, she's earned a number of insurance certifications from the Insurance Institute of America and also a Bachelor’s degree from the University of Idaho. She blogs at Car Insurance Guidebook.

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