Liberty Mutual Insurance: There for All Your Human Mistakes

Liberty Mutual takes a simple message and creates a compelling  commercial from it.

Summary

During the commercial the song “Human” by The Human League is playing in the background for the entire commercial.

The commercial opens with a woman opening her car door and reaching over to the passenger seat to grab something. As she has her backed turned, a truck speeds by and takes out her door.

Screen switches to a scene where people are walking across the street and the letters “humans” are in the road.

Announcer: Humans

Screen switches again and we see a young man feeding a parking meter as his car starts rolling backwards down the hill and away from him.

Announcer: We mean well, but we’re imperfect creatures living in an beautifully, imperfect world.

Next, we are in a restaurant where a man is having the familiar trouble with getting ketchup out of a glass bottle. When the ketchup finally decides to make an appearance, it flies past the plate and all over the white blouse of the woman next to him.

Announcer: Sometimes the little things get us, and other times……

Scene changes to a man trying to put a window air conditioner in his apartment window, until he drops it on the car below.

Announcer: ……… the not so little.

Another scene change to a woman spray painting a metal chair with red spray paint. Once she admires a job well done on the chair, she realizes that the aerosol paint has drifted to her car and now her car is partially red.

Screen moves to a woman coming in to a house and closing the glass sliding door to the patio behind her. The man that was outside on the patio at the BBQ turns around to come in also and he runs right into the glass door.

Announcer: It’s amazing we’ve made it this far.

Commercial continues…………

Point of Commercial

Liberty Mutual plays this commercial well. They hit very hard on the fact that insurance is around to cover us when we make mistakes, and because we are all human we all make them. They don’t play on how much money they are going to save you or how much better they are than anyone else. They simply tell you that when you make a mistake, they will be there to help you undo the damage.

What They Want You to Do

Liberty Mutual wants you to think highly of them. They want you to think about your insurance company and if they are there for you when you need them. If not, try Liberty Mutual because they are telling you that they will be there for you.

My Opinion

I really like this commercial. There is no hard sell in it, they aren’t mudslinging, and they aren’t being obnoxious. They are cutting straight to the chase and telling you that they will be there to help when you make mistakes. This is exactly what insurance is about and it is refreshing for a company to send such a simple message.

Now, I need to go find their telephone number and call for a quote.

I give this Liberty Mutual commercial two thumbs up.