American Family Customer Reviews
American Family Insurance (AmFam) started in Madison, Wisconsin in 1927. They sell auto, home, health, and life insurance to consumers. American Family is a private mutual insurance company.
| Overall Rating | ![]() ![]() ![]() ![]() ![]() |
| Price | ![]() ![]() ![]() ![]() ![]() |
| Service | ![]() ![]() ![]() ![]() ![]() |
| Claims | ![]() ![]() ![]() ![]() ![]() |




Reviews (15)
Carolyn O
| #
American Family Insurance has done a great job for me. First off, rates have tended to go down over the years I have been with them, so that is very nice.
Also, the one time I have had a claim to make was when my husband ran into the back of the car I was driving. I called the company and they completely handled the whole thing. I had been driving a rental car and they dealt with the rental company. For that claim, I did not pay a penny. Now, I had been with the company about six years with no other claims and I am a very careful driver. I don’t have any points on my license at all. I also pay the whole year’s policy at once. So, those are factors that I am sure influenced the fact that I did not pay anything on this claim. But it was a great relief to know that the whole thing was taken care of–and my rates even went down the next time I paid my premium.
Reply
Lisa R
| #
I have been a customer of American Family Insurance for just about eight years now. I receive excellent coverage for a great price. I love the fact that my agent’s office is located right in my hometown. I can speak to him face to face rather than over the telephone. He is always available to discuss my policy and any concerns I have. I used to drop my payments off directly at the office, but now I make my payments online which is even more convenient.
I have only had to file one claim when I hit a deer on the interstate. I only had to make one phone call throughout the whole ordeal! My agent handled everything. I had a rental car delivered to my home the very next morning. My van was totalled in the accident, but I was driving a new one in no time. No hassles at all! I probably pay a few bucks more a year than other companies, but that few bucks is well worth the peace of mind that comes with American Family. I won’t insure my vehicles through any other company. I highly recommend them to all of my friends and family.
Reply
J. Davidson
| #
I have been with the above named insurance company for three years now. I have trusted them for not only auto, but my home as well. They have given me excellent service, my agent is always availble and returns calls promptly. Their claims department works very quickly on obtaining the info needed and getting repairs done or submitting payment.
They have been very helpful in any inquiry about business insurance as well. If it is an area which they do not cover, they are willing to locate names and numbers of individuals who do handle these types of insurance. I have been completely satisfied with my company and look forward to a long relationship for years to come I have been fortunate enough that my agent is a local man who understands the needs of the community.
Reply
Kerry S. Espenschied
| #
I had been with American Family for about ten years. Never had a problem. My agent used to sit down with me once a year and review my coverage and help me save some money. He stopped doing that a few years ago. When my son turned 16 I added him to my policy. We expected the price to go up and it did. My son got a speeding ticket (doing 35 in a 25 mile zone) and my car insurance doubled.
We had our homeowners insurance with them as well, in order to get a multi-policy discount. They ran a credit check on us and raised our rates again, both on our homeowners and auto policies. My son left to join the military and we removed his car and him as a driver from our policy. THEY DID NOT LOWER THE RATES. I couldn’t believe it. I called and asked them to justify that. They didn’t even try to explain it. They just kept saying something about our policy price is based on several things, including driving record, etc. My husband has no moving violations, I had one speeding ticket two years ago.
We switched companies a few days later, and the cost is about a third of what we were paying previously. They didn’t run a credit check. I don’t even think they took our SSNs.
Reply
Tonya S
| #
My Auto Insurance Company is great. When I had an accident, my agent was right there for me. An adjuster was in contact with me within 24 hours of me making my claim. Everything went very smoothly and my car was fixed within the time they said it was. I used a preferred auto body shop, so I didn’t have to do any of the work. The claims office and my agent did EVERYTHING for me. I’m fortunate enough to have an agent that not only helped me with my claim in the first place, but throughout the whole process. My rates didn’t even increase after my accident, the company was very forgiving.. I’ve recommended to all of my friends!!
Reply
Betsy Grant
| #
I have been with American Family Insurance for 15 years. During that time I have had claims. One being an automobile accident, deer damage, boat damage. We have never had a problem with claims. The claim process works very quick and the company is fast with getting the claim complete. The time I had my automobile accident I was only 18 at the time and at that time I was only given a surcharge that I had to pay due to the accident. Being young I was very grateful for only that. In addition to their claim service
I find that their premiums are very competitive. Over the years and I have checked out other insurance companies to see if I could save myself some money. However, American Family has always been quite a bit lower than the competition. I would recommend American Family Insurance to anyone!
Reply
Chris H
| #
American Family is an awesome insurance company. I have had my auto insurance with American Family for five years. The service is excellent. Sometimes I need to wait a while to get a call back from someone, but I usually hear back within 24 hours. I would say I have an average driving record, but my rates are extremely low with American Family. My coverage is also above state minimum levels, and I drive a 2007 vehicle. I have moved a few times between different states and the company has made it very easy to find a new agent each time I have moved. Each agent I have encountered has been very personable and down to earth. I always recommend American Family to all of my friends and relatives.
Reply
Dixie
| #
I am very unhappy with American family. I was hit by an uninsured motorist and I am having to argue with them to get replacement value. They say it is because it is a salvaged title but when I bought the insurance they knew it was salvaged and assured me I would get blue book if anything happened nowhere in my policy does it say anything about only getting 75%. I have been paying full premium on it for 3 yrs.All I am asking for is to put me in a comparable SUV. I am so disappointed in my insurance.
Reply
Bart J
| #
Last post, you have a salvaged vehicle. It is a vehicle that was most likely totaled then repaired to drivable condition. If you were to take that salvaged vehicle with nothing wrong with it you would not receive comparable trade in or sale price as a non-salvaged or previously wrecked vehicle.
Reply
meskaran
| #
i got in to a car rack with the person who have the above insurance, it was there falth. they addmited to it, and the police report alse says it was that persons fallth. the insurace company took 3 weeks to fix my car and did not went to pay for mymedical bill. they suck
Reply
Ronald Ashbrook
| #
Worst company. I paid my premiums for 10 years and when i had an accident they denied coverage for some excuse they pulled out of their butt. They let me hang out to dry and had to file bankrupcy because of all the unpaid bills.
Reply
Pretty Much Satisfied
| #
We have auto home and life insurance with American Family, which started out as the best price from all our bids, but went up after the first year although we had no claims. We stuck with them, however, and pretty soon we’ve began having our share of claims starting two years ago with: a $50,000 new roof, which adjusters approved and AmFam paid for without problem. Then, a few months ago, an uninsured driver hit my husband and totalled his vehicle. AmFam stepped right up and paid us well for the vehicle, which we then turned around and applied to a new vehicle — all within 10 days. Our rates have not gone up dramatically, although they have risen and have not decreased. Now, however, my husband got his first ticket in 25 years and we’ll see how that goes. Overall, one of the best insurance companies in terms of service that we’ve ever worked with.
Reply
Kate
| #
I have been with American Family for over 3 years now for auto and renters insurance and I have always been very happy with them. My agent was so friendly when I initially purchased the policy and he lowered the deductibles I had with my previous company while still lowering my monthly premiums. I made it through the first 2 1/2 years with AmFam without any claims, but this year I got into an auto accident (other drivers fault) and I also had to make a claim on my renters insurance due to a burglary but I couldn’t be more happy with the service I received. AmFam handled all of the dealings with the other drivers insurance company for me when I got into the accident, saving me a considerable amount of hassle. When all was said and done, they even sent me a letter stating that I was not at fault and that the others drivers insurance company had agreed to this also. When I called to make a claim for the items that were stolen from me during the burglary, the customer service rep was very sympathetic and so helpful. My claim was processed the same day and I received reimbursement within a week. The replacement values they offered for the stolen property were very fair, as well. I have been getting quotes from other companies lately just to see if I can save myself some money and I have found that AmFam is very competitive with their premiums. I have seen increases in my premiums since I have been with AmFam, but they were negligible, consisting of less than a few dollars every month; nothing like the rate increases I experienced with my previous insurance company (where I never made a single claim, had no speeding tickets nor accidents!). Consider me a happy AmFam customer who is definitely staying put.
Reply
C. Grant
| #
American Family Insurance is the best insurance company we have ever been with relating to agency and claims experience. We truly appreciate their hassle free no non-sense approach. Best of all, if I call my agent on the weekend, he answers the phone everytime, no worries about a 1-800 #… Their service is the best in the industry.
We will be American Family customers for life.
Reply
Diana M
| #
About ten years ago, I was living in Florida and I’d just purchased a used vehicle. I had to quickly find an insurance company that would cover the vehicle but it had to be inexpensive because I was on a tight budget. I called every insurance agent in my area and finally decided on American Family Insurance. Their rates were lower than any other company could offer me. The people were friendly and helpful and the policy contained all the basic services that I needed, for one, low price. (Just to give you an example, my current rate is only $30.00/month, which I consider very reasonable.
That also incluces roadside assistance.) Ten years later, I’m still with American Family Insurance, and everything that I own is now covered by their company. I’ve never been as satisfied with any other insurer. I’d recommend American Family Insurance to anyone looking for the lowest possible premiums, coupled with great service and customer-friendly people. They have locations all over the United States so, no matter where you live, you will probably be able to find one of their offices
Reply